November 20, 2012 by Nino Moscardi
In an attempt to boost the popularity of competitive gaming, three major e-sports franchises — Major League Gaming, Dream Hack, and Electronic Sports League — have announced a partnership for the remainder of the 2012 season that stretches into the end of the 2013 season. The partnership is an attempt to streamline competitive gaming by making ranking, tournaments, and promotional efforts universal across leagues.
The partnership ultimately sprouted from major concerns. With e-sports growing as rapidly as it has in the past several years, this is the first time head members of each organization have put competition aside in an attempt to bring all leagues under one roof for the benefit of the sport’s livelihood.
“The collaboration between our organizations is the first step in a united effort to take the sport to the next level while benefiting all of those involved,” says CEO of Major League Gaming Sundance DiGiovanni. “We have now reached the point where we need to align our efforts to advance e-Sports on a global scale.”
The agreement is sure to bring a new streamlined schedule to the e-sports world, one that incorporates all the tournaments of the three companies. According to Dream Hack CEO Robert Ohlen, “[the partnership] is something that will insure the continued growth of e-sports that we have been seeing during the past 24 months, for the players, the audience and the industry as a whole.”
What the trinity hasn’t mentioned is the unity is certain to eliminate much of the competitive gaming play. This leaves many up and coming competitors questioning the move, while the leaders are surely stoked to reap the benefits of the pooled resources.